Charlotte Russe Holiday Video
Charlotte Russe is a fast-growing dynamic fashion brand offering a broad choice of clothing, shoes, jeans, jewelry, and accessories at affordable prices.
Charlotte Russe needed help crafting a special corporate holiday video message from the CEO, highlighting new merchandise and promotions that the company would be offering during the holiday season. Filming at the corporate offices in San Francisco, Contexture interviewed Jennie Ming (former CEO of Old Navy) and other company leadership to craft an unscripted message of exciting new product, anticipation and holiday cheer. The video was a huge hit and represented the brand well to all associates at 500+ stores across the US and Puerto Rico.
Charlotte Russe then sought additional assistance to provide a special highlight video at the corporate leadership conference for store managers in Anaheim, CA